o Rescue and restore the pier (substructure and bandstand pavilions)
o Create a 21st century pier to last 100 years
o Bring the pier into community ownership, in perpetuity (ie. sustainably)
o Develop and establish the innovative Fab Shop approach
o Involve 100 apprentices/trainees in the first 5 years
o Involve schoolchildren in ‘Science you can Stand On’®
o Involve local residents
o Involve local artists
o Attract inward investment both to the pier and to the White Rock area
o Create jobs
o Attract large numbers of visitors on to the pier
o Provide the framework for commercial success on the pier
o And finally provide an inspiration for other piers and seaside towns in need of regeneration